Nike enlisted Swim’s help in determining the feature set for a new Triax watch that would communicate wirelessly with a heart rate monitor and speed/distance monitor. Swim led observations with athletes, constructing a “feature catalog” from which the Nike+Swim team determined the most suitable functionality. Swim created several progressively more sophisticated simulations to demonstrate how the functionality might be delivered on a watch face.
Working within the constraints of a custom watch face mask, Swim determined where to use annunciators, segments and dots, to create a legible display for communicating a wide range of information. Swim also influenced the industrial design and introduced the “View” button – allowing the user to quickly switch between different views even while running – which later became a core element of many Nike Triax watches.