Swim is a San Francisco-based UX design consultancy founded in 1996.

Swim’s small, multidisciplinary studio works closely with client teams to ensure successful outcomes.

  • We use design thinking methods to deliver designs that meet users' needs and implementation constraints.
  • Our extensive experience allows us to jump into any phase of product development and bring great value.
  • We are excellent collaborators, and have worked with startups and Fortune 500 corporations across many industries, customer types, and internal team structures.


Gitta Salomon, Principal

Gitta Salomon brings deep experience as a practicing interaction designer. Her work includes product strategy, definition, and development for consumer and enterprise products. Since founding Swim in 1996, she has successfully translated user-centered research into user experiences for a wide range of products.

Prior to founding Swim, Gitta was Worldwide Director of Interaction Design at IDEO Product Development. While at IDEO, her work included new entertainment systems for Sony, digital imaging directions for Kodak, an interactive showroom for SteelCase and workshops for Times Mirror and NEC. Gitta joined IDEO after more than six years as a Researcher and Team Leader within the Advanced Technology Group at Apple Computer.

Gitta has published extensively in the design and human-computer interface communities, holds several interface design patents, and has presented internationally. She has taught at San Francisco State University and the Royal College of Art in London. She received her Masters degree from the MIT’s Media Laboratory. Her undergraduate work was in mathematics at UCLA.


Jason Ward, Senior Interaction Designer

Jason Ward undertakes meticulous problem solving using his skills in both ethnographic research and visual design. Over his 15+ year tenure at Swim, he has worked on an exceptionally wide range of products — from dedicated medical devices to navigation tools for commercial pilots to consumer apps. Jason astutely grasps the fundamental needs of users, regardless of their domain, and creates designs clearly addressing them. Recently, Jason’s work has focused on delivering complicated medical data to doctors, and providing the control interface for a solar lighting system used in third world medical clinics.

Prior to Swim, Jason worked in cultural resources management at Parsons, a global engineering organization. He earned a Bachelor's degree in Anthropology at Oregon State University and also holds an Associate's degree in Graphic Design.


Beth Mitchell, Interaction Designer

Beth Mitchell, a trained fine-arts painter, brings an artistic sensibility and a measured rationality to her role as interaction designer. Over her years at Swim, she has contributed to new omnichannel and responsive design initiatives at Gap Inc., designed enterprise-level tools, created detailed user task flows and specifications for GoPro, and defined and designed native mobile apps for startup clients such as Metromile. She is a stickler for details and an excellent communicator, which make her an exceptional designer of easy-to-use interfaces.

Beth has a BA in Art Theory & Practice from Northwestern University, an MFA in Painting from the San Francisco Art Institute, and spent a year studying Art History and Philosophy at the University of Sussex in England. Her artwork has been exhibited in San Francisco, Chicago, Santa Fe, and Colorado.


Conor Mangat, Visual Interface Designer

Conor Mangat is an exceptional graphic and information designer who brings over 20 years of experience to all aspects of visual design — from brand identity to custom iconography to screen design for responsive web applications. Conor has worked with Swim since 2002.

His previous exploits — covering a range of brand-building projects that have included both print and interactive work, strategy, and implementation — have included spells at Metro Newspapers in Silicon Valley, Boag Associates in London, and MetaDesign in San Francisco.

Originally from the UK, he holds a Bachelor's degree in Visual Communication from Ravensbourne College of Design and Communication in London, and graduate degrees from the California Institute of the Arts and the University of Reading, the latter in Typeface Design. His work has been widely recognized and is included in the Conran Foundation Collection in London. He is a member of the International Society of Typographic Designers (ISTD), and has acted as a lecturer and guest critic at, amongst others, the California College of the Arts in San Francisco and the London College of Communication.