Novation Biosciences, a biotech start-up, enlisted Swim to assist with product definition and concept validation of its proprietary drug discovery analysis tools. Swim worked with Novation to extract the key benefits of its technology and construct plausible usage scenarios. Swim went on to define and design a Java application simulation – incorporating realistic functionality and a viable user interface – which Novation used to solicit feedback from potential users.
© 2013 Swim Interaction Design Studio LLC
