Gap Inc. Direct asked Swim to design the first mobile web app for the entire Gap family of brands (Gap, Old Navy, Banana Republic, Piperlime, and Athleta). Swim created a mobile experience that offers the key elements of the desktop site in a format appropriate for mobile shoppers.
Mobile Insider praised the app for exhibiting "…excellent design, with carousel images of items and zoom tools that fill the display with product. The path to product is remarkably direct". The app was one of five finalists for the 2011 Best Mobile Website Meffy Award.